Long live Rocky, the 27 pound lobster from Maine, set free to seed the oceans with more giant crustaceans 
(If you are not already using it, I very highly recommend you use adblock so you don't have to sit through the ad for the weather channel video; here it is for chrome, but I'm not sure if it will block video ads like the firefox extension does)
For the first video, you may need to right-click and select full screen to be able to see the play button…
This is an old flash video that I think originated from newgrounds. The first 28 seconds or so is just an intro, so if you are impatient just skip ahead…
I found this on reddit a few days ago, I don't know the original source but I think it's a very good little illustration. (Appropriately enough, it involves lobsters as well
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(an instructional guide, step 1 is the most important)

Some more oldschool internets:
"Magnet's made of iron, lobster made of meat!" 
[video]http://www.youtube.com/watch?v=0hzBh0J1YFU[/video]
So does these guyz
